Black Friday Deals 2020

The deals you don't want to miss!

$80 OFF the KitchenAid 5-Quart Stand Mixer
$80 OFF the KitchenAid 5-Quart Stand Mixer
FREE Shipping is included
73% OFF Rachael Ray's 14-Piece Cookware Set
73% OFF Rachael Ray's 14-Piece Cookware Set
FREE Shipping is included
48% OFF the LEGO Classic Bricks and Animals 1,500-Piece Set
48% OFF the LEGO Classic Bricks and Animals 1,500-Piece Set
FREE Shipping with $35 purchase

Shopping Guides & Deals We Love

Are Black Friday Electronics Lower Quality?

Shopping Cart With Laptop
Shoppers often spend a good chunk of November gearing up for Black Friday deals, many patiently waiting all year for the biggest-of-big holiday sales. However, shoppers are also cautious. No matter how much we want that new TV, we may sometimes wonder if those steep promotions come with caveats—particularly where electronics are concerned. It’s natural to ex

How Are Black Friday and Cyber Monday Different?

Woman Christmas Shopping on Laptop
As the holiday season approaches, there are two sales you’ll be hearing about a lot—Black Friday and Cyber Monday. Both sales take place within days of each other, and both offer good deals for holiday shoppers. These huge deal days are the highlights of the holiday sale season for good reason, but how are the two sales different?

How to Navigate Black Friday 2020

Woman and Dog Shopping Black Friday 2020
For decades, Black Friday has represented the kickoff for the holiday shopping season. Steep discounts on popular products often bring shoppers out in full force during the day and doorbuster sales sometimes have people leaving Thanksgiving dinner early to line up. It’s possible you even have your own Black Friday routine, like a favorite store or item you al

When Should You Shop For Yourself at Holiday Sales?

Woman in Red Coat with Shopping Bag and Smartphone
While you might think of holiday sales as mostly a time to save on gifts, they’re also a time to save on things for yourself. Big-ticket items with costly price tags like TVs, laptops, and refrigerators become more affordable with seasonal sales and specials. Clothing and beauty items that you might not otherwise treat yourself to usually go on sale as well.

A Buying Guide for Which Gifts to Shop at Each Major Sale

Wrapped Holiday Gifts Tied With Ribbons
The key to getting the most out of each major sale is to shop with intention. If you don’t go into the holiday sale season with a plan, you may miss the prime time to save on your gifts. Instead of buying toys, makeup, electronics, and everything else on the same sale day, we want to help you make a plan for Prime Day, Black Friday, and Cyber Monday. Before s
VIEW MORE

Featured Categories

Shop By Brand

Black Friday Sales: A Yearly Opportunity for Great Deals

For many Americans, Black Friday discounts are as much of a holiday tradition as Thanksgiving turkey or gift-giving in December. With 61% of holiday season shoppers saying they would be shopping on Black Friday in 2019, there’s no doubt it remains the very top shopping day in the top shopping quarter in the United States. By some estimates, the holiday season drives 20% of all retail sales during the year, which makes Black Friday an essential starting line.

Black Friday is also important timing-wise for individuals and families—its placement around Turkey Day makes it a natural time to buy gifts for the people we care about. However, its historic, massive retail deals also provide amazing opportunities for consumers to purchase toys, tech, appliances, and other items that may be out of their budget at other times of the year. Because of this, you or someone you know likely keeps an eye on Black Friday sales, bundles, and discounts.

Like many other areas of American life, holiday sales are increasingly moving to the internet. During Black Friday 2019, 7.4 billion dollars were spent on ecommerce. That’s a lot of money being spent remotely on our biggest national, traditional holiday shopping day. In 2020, due to patchwork laws across the country mandating decreased retail store capacity, Black Friday will likely be more online than ever. Here at DealPilot, we know online shopping. We’ll scour the web's most popular stores and brands to bring you the best deals to help kick off the holiday shopping season.

When is Black Friday?

Black Friday is always the day after Thanksgiving. Since Thanksgiving is celebrated on the fourth Thursday of November, this means that Black Friday will take place on a different day year to year, depending on when its preceding holiday occurs. In 2020, Black Friday will fall on November 27th, but it’s never too early to start planning your holiday shopping strategy.

Why is it called Black Friday?

The use of the term to refer to the day holiday sales start in earnest was first noted in the 1960s. The “black” in its name references the accounting practice of using a red pen to show a store had not made back its investment and a black pen to show that a store was now profitable for the year. Therefore, “Black Friday” is seen as the day that stores enter “the black” or become profitable as they move into the holiday season.

When did Black Friday start?

You can’t talk about the origins of Black Friday without talking about the 1924 Macy’s Thanksgiving Day Parade, which led to the day after Thanksgiving being considered the start of end-of-the-year gift-buying frenzy. This celebration was timed with the expansion of Macy’s Manhattan flagship store, in the hope that the parade would excite customers about the next major American holiday on the calendar—Christmas. As we mentioned above, the phrase “Black Friday” doesn’t emerge to refer to this big sales day until the 1960s, but Thanksgiving weekend sales and promotions date all the day back to the roaring 20s.

When do Black Friday ads come out?

Since Black Friday is such a big day for both online and brick-and-mortar retailers, big stores like Kohl’s and Macy’s usually announce their biggest sales and deals well in advance. Based on prior years, you should look for holiday sale announcements from major retailers in November. However, since we’re still not sure how the current recession will impact these announcements, and there are indications that Black Friday advertising could begin as early as October. This means one more month to plan for the major day-of savings and deals.

$