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Black Friday Sales: A Yearly Opportunity for Great Deals
For many Americans, Black Friday discounts are as much of a holiday tradition as Thanksgiving turkey or gift-giving in December. With 61% of holiday season shoppers saying they would be shopping on Black Friday in 2019, there’s no doubt it remains the very top shopping day in the top shopping quarter in the United States. By some estimates, the holiday season drives 20% of all retail sales during the year, which makes Black Friday an essential starting line.
Black Friday is also important timing-wise for individuals and families—its placement around Turkey Day makes it a natural time to buy gifts for the people we care about. However, its historic, massive retail deals also provide amazing opportunities for consumers to purchase toys, tech, appliances, and other items that may be out of their budget at other times of the year. Because of this, you or someone you know likely keeps an eye on Black Friday sales, bundles, and discounts.
Like many other areas of American life, holiday sales are increasingly moving to the internet. During Black Friday 2019, 7.4 billion dollars were spent on ecommerce. That’s a lot of money being spent remotely on our biggest national, traditional holiday shopping day. In 2020, due to patchwork laws across the country mandating decreased retail store capacity, Black Friday will likely be more online than ever. Here at DealPilot, we know online shopping. We’ll scour the web's most popular stores and brands to bring you the best deals to help kick off the holiday shopping season.
When is Black Friday?
Black Friday is always the day after Thanksgiving. Since Thanksgiving is celebrated on the fourth Thursday of November, this means that Black Friday will take place on a different day year to year, depending on when its preceding holiday occurs. In 2020, Black Friday will fall on November 27th, but it’s never too early to start planning your holiday shopping strategy.
Why is it called Black Friday?
The use of the term to refer to the day holiday sales start in earnest was first noted in the 1960s. The “black” in its name references the accounting practice of using a red pen to show a store had not made back its investment and a black pen to show that a store was now profitable for the year. Therefore, “Black Friday” is seen as the day that stores enter “the black” or become profitable as they move into the holiday season.
When did Black Friday start?
You can’t talk about the origins of Black Friday without talking about the 1924 Macy’s Thanksgiving Day Parade, which led to the day after Thanksgiving being considered the start of end-of-the-year gift-buying frenzy. This celebration was timed with the expansion of Macy’s Manhattan flagship store, in the hope that the parade would excite customers about the next major American holiday on the calendar—Christmas. As we mentioned above, the phrase “Black Friday” doesn’t emerge to refer to this big sales day until the 1960s, but Thanksgiving weekend sales and promotions date all the day back to the roaring 20s.
When do Black Friday ads come out?
Since Black Friday is such a big day for both online and brick-and-mortar retailers, big stores like Kohl’s and Macy’s usually announce their biggest sales and deals well in advance. Based on prior years, you should look for holiday sale announcements from major retailers in November. However, since we’re still not sure how the current recession will impact these announcements, and there are indications that Black Friday advertising could begin as early as October. This means one more month to plan for the major day-of savings and deals.