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Cyber Monday Puts the Focus on Digital Shopping
Beginning in 2005, Cyber Monday has become a major feature in the holiday shopping season. Following closely on the heels of its sibling sales day, Cyber Monday is a day for online merchants to offer discounts to rival Black Friday as American households prepare for the holiday gifting season. The two are often mentioned in tandem, with retailers offering both in-store deals after Thanksgiving and online-only discounts on Cyber Monday.
In 2019, about 9.4 billion dollars were spent on Cyber Monday, making it the biggest online sales day in history, beating out the next most successful day’s not-insignificant 7.4 billion dollars in online sales. Between Black Friday, Cyber Monday, and Amazon Prime Day, 2019 saw a combined 21 billion dollars of online spending on major sales days. According to the U.S. Census Monthly Retail Trade Report, ecommerce accounts for about 10%-16% of all retail sales depending on the quarter.
As holiday deals and major shopping days have increasingly gone online as well as in-store, the line may be more blurred than ever before. Shopping trends have been moving in this direction for a while, and it’s easy to see why—browsing online means users can shop from the comfort of their own home and save some energy by not battling in-store crowds. Because of current events, Cyber Monday 2020 could wind up being one of the biggest days ever for online shopping.
When is Cyber Monday?
Cyber Monday is always the Monday after Thanksgiving. Since Thanksgiving will be on Thursday, November 26th, Cyber Monday 2020 will take place on November 30th.
What is Cyber Monday?
Put simply, Cyber Monday is an online-only sales sibling to other big shopping days in the holiday season. Where other big days are universal retail sales days, including both brick and mortar stores and stores with an internet presence, Cyber Monday tends to focus exclusively on online sales. The best time to look for Cyber Monday sales is right after Black Friday. It has some great sales of its own on tech and toys in particular, and it’s a great day to check back if you missed something earlier in the season or if you prefer the convenience of e-shopping.
Which website created the term "Cyber Monday" during the 2005 holiday season?
The Cyber Monday trend was named in 2005 by the website Shop.org in an effort to bring attention to the then-new possibilities that could come from shopping online. Researchers noted a bump in online sales the Monday after Thanksgiving and decided to codify this for customers and retailers alike. There are a couple of different theories for this online trend—including many people saving most of their online shopping for Monday when they were at work, or people were simply trying to avoid the in-store chaos that weekend is famous for.