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What Is Walmart Plus and Is It Worth It?

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Smart shoppers, take note: Another holiday and another delivery-subscription service has followed suit on the already competitive landscape, a smart move since Amazon Prime members spent on average $300 more than non-members. Walmart’s subscription service, Walmart Plus (Walmart+), launched September 15, 2020, just in time for the heavy-hitting holiday shopping season, making in-store and online purchases on all your holiday gifting and décor more easy, contact-less, convenient, and budget friendly.

While there are many clear differences between Walmart Plus and its more-established competitor Amazon Prime (which we will outline below), subscribing to both may be a smart move depending on your needs as a shopper, as both offer distinct differences and according to experts, it just might make sense subscribing to both to ensure you’re maxing out on savings and perks.

Here’s what you should know about Walmart Plus and whether it's worth the $98 annual price tag.

What Is a Walmart Plus Subscription?

Like its juggernaut competitor, Amazon Prime, which has been around 15 years, Walmart Plus is a brand-new paid subscription service ($98 per year) for purchasing the thousands upon thousands of products Walmart carries online and in-store, including fresh grocery shopping. In addition to the same everyday low prices you can always expect from Walmart, members receive impressive perks and benefits when shopping at Walmart and Walmart-owned companies, which will continue to evolve over time as the program rolls out and as it finds ways to best compete with Amazon Prime. For example, media streaming may be in its future. It’s this toe-to-toe competition that makes it both exciting and worthwhile to subscribe to both.

What Are the Perks of Walmart Plus?

For a yearly fee just under $100, you can enjoy free unlimited shipping on orders $35 and up on more than 160,000 items, including everything from groceries to gadgets (and everything in-between), in eligible areas. If you’re in an eligible area, you can expect delivery as soon as same-day, with one-hour delivery windows.

Other perks include member prices on fuel at more than 2,000 Walmart & Murphy stations, as well as member pricing at Sam’s Club fuel centers. The subscription also features Walmart’s new Mobile scan & go via the Walmart app, which lets you scan items as you shop and check out with your phone when shopping in-store, meaning less time at the register, streamlined store shopping, and contact-free checkout, which is a huge bonus for crowd-weary shoppers in 2020 and 2021.

According to Walmart, more perks will roll out as the program evolves over time, so be sure to check the site often to learn more about them.

Is a Walmart Plus Membership Worth It?

It depends.

Clocking in at $12.95 a month, Walmart Plus pays for itself within just two deliveries if you break it down. That’s because per-delivery shipping typically costs $5.99 per order, and assuming you order at least twice a month, you’re already paying $12 on shipping costs. Now, if you order more than twice a month, you’re definitely saving overall, making it a great option for more frequent shoppers. However, free unlimited shipping isn’t available everywhere. So, before deciding if it’s worth it, be sure to check your eligibility based on where you live.

Members also save five cents per gallon of gas at Walmart & Murphy stations. Plus, you can access member pricing at Sam’s Club fuel centers. If you’re near any of these 2,000 fuel centers, this option may be useful for you. The Walmart app lets you see how much you save every time you spend at the pump, and those cents definitely add up for frequent drivers heading long distances.

Aside from saving money, you’re also saving time. With their Mobile scan and go, in-store shoppers are able to scan and pay for items as they shop, saving tons of time normally spent in the checkout line.

For those on the fence, we suggest taking a close look at your location for shipping eligibility, the frequency with which you shop at Walmart, and your fuel needs. If you’re still undecided, take advantage of their 15-day free trial to see if it works for your budget and lifestyle.

How Does Walmart Plus Compare to Amazon Prime?

For starters, there is an annual subscription fee. For Prime, it’s $119; for Walmart it’s $98. Both services offer fast, free shipping (often same-day or next-day for Walmart Plus) on eligible products. For example, with groceries, Prime has partnered with Whole Foods, while Walmart plus has partnered with Instacart, offering the lowest prices around from, especially when compared to Whole Foods.

In addition to groceries, Walmart offers savings on fuel at more than 2,000 Walmart & Murphy stations, as well as member pricing at Sam’s Club fuel centers. Another perk? More streamlined shopping. While you can order, say groceries and school supplies with Prime, you’re not guaranteed to receive both on the same day. With Walmart, you’re more likely to, as they’re all arriving For starters, there is an annual subscription fee. For Prime, it’s $119; for Walmart it’s $98. Both services offer fast, free shipping (often same-day or next-day for Walmart Plus) on eligible products. For example, with groceries, Prime has partnered with Whole Foods, while Walmart plus has partnered with Instacart, offering the lowest prices around from, especially when compared to Whole Foods.

In addition to groceries, Walmart offers savings on fuel at more than 2,000 Walmart & Murphy stations, as well as member pricing at Sam’s Club fuel centers. Another perk? More streamlined shopping. While you can order, say groceries and school supplies with Prime, you’re not guaranteed to receive both on the same day. With Walmart, you’re more likely to, as they’re all arriving from one vendor.

While Amazon Prime offers savings on three million products, Walmart does the same for 160,000 products. However, don’t let that discrepancy derail you when making a decision to purchase one or both. According to experts, “Walmart’s edge on Amazon would have to be its numerous store fronts, and the benefits Walmart Plus offer to in-store shoppers, such as mobile scan and go, and discounts on fuel.”

Should I Subscribe to Both?

The final verdict for those trying to choose between the two (or both): Amazon Prime outshines in terms of quantity of products, and media and streaming. But, Walmart Plus, as it stands today, may be better suited for those primarily looking for affordable groceries, fuel, and faster delivery and more convenient in-store shopping thanks to its larger number of storefronts and easy-to-use mobile scan and go. Plus, 160,000 products, all delivered from one retailer, isn’t something to scoff at.

Plus, unlike Prime Day 2020, which invites Prime members to enjoy once-a-year savings, Walmart extends the lowest prices every day, to everyone, regardless whether you’re a member or not. So, in a way, you can expect blockbuster savings 365 days a year, now with free shipping and other perks to boot, Insiders do suspect, however, that in keeping with their tight competition, Walmart Plus may one day have a “Prime Day” of its own to keep Amazon on its toes. For that reason, taking advantage of which each subscription has to offer, and keeping an eye out for how they compete with one another in the future, may make it worth your money in the end.

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